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spoiled Media / Our story

Culture first.
Always curious.

Born from the community around spoiled NYC, we bring a publisher’s point of view to brand marketing. We’ve made films, filled boats, and helped brands become part of the city’s culture.

A man in a white cap embroidered "spoiled.", seen from behind, facing a blurred, lit city skyline across the water at night.

A community became a company.

spoiled Media began in 2015 with a social media community and spoiled NYC, a guide to the city’s food and culture.

What started with editorial and social grew into films, events, and brand campaigns. We helped shape marketing strategies and creative messaging, then brought the ideas to life.

Our work has taken us from subway activations to boat parties, from branded comedy to the launch of Rosé Mansion. Each project adds another layer to the story.

See what we’ve made ↗

Co-founded by Pavel Novel.