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spoiled Media / Co-founder

Pavel Novel.

Curiosity meets focus. Marketing, community, and the systems that connect them.

Pavel Novel, smiling, in a black denim jacket and coral T-shirt, by a river with moored boats and a bridge behind him.

Building from a point of view.

Pavel co-founded spoiled Media and spoiled NYC. His work brings together digital storytelling, community building, and systems development.

In 2013, he started the Facebook page that became spoiled NYC two years later. The company grew into editorial, brand campaigns, and a creative marketing agency.

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